Mielle Benefits Healthy Hair From the Inside Out

As a woman with naturally textured hair, I know finding products that work can be hard. When a brand like Mielle Organics makes a product that works, it’s a win.

That’s why when TikToker Alix Earle included the Rosemary Mint Scalp & Hair Strengthening Oil in her roundup of favorite products of 2022, her video went viral. It also caused some anxiety for Black users worried the product might be reformulated or become harder to access.

1. Nourishing

Healthy hair starts from the inside out — and that means feeding your body and scalp with a balanced, nutrient-rich diet filled with Omega-3s, dark leafy greens, and plenty of water. You can also support your strands and skin with daily beauty vitamins.

The brand’s Mango & Tulsi Botanical Blend collection features products designed to nourish your strands and scalp before and after protective styling. Our best-selling nourishing shampoo, for example, gently cleanses impurities and helps maintain moisture levels for stronger and healthier-looking strands.

While the entire Mango & Tulsi line works to feed your hair, the highlight is our nutrient-rich rosemary hair oil. The nourishing serum seals cuticles, replenishes your scalp, and promotes healthier-looking roots for stronger-looking strands. Apply it after your shampoo and before your deep conditioner for a rich, restorative treatment. You can also use it as a leave-in conditioner if you prefer. (Just make sure to follow our tips for using a hot oil treatment.)

2. Strengthening

Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil ($10) nourishes your scalp and hair, while also repairing split ends. It’s infused with essential oils and biotin, which help promote healthy growth.

Founded in 2014 by Monique Rodriguez, Mielle is an African American-owned company that creates natural products for black hair textures. Their popular Rosemary Mint Scalp & hair strengthening oil is one of their top selling products.

In December 2022, TikTok creator Alix Earle shared a video highlighting her favorite beauty products of the year and included Mielle’s rosemary hair oil. She raved about it to her 3.7 million followers, saying she’d only used it for a month and already noticed tremendous hair growth.

This caused a backlash among many black women who felt Earle and other white influencers who praised the product were taking away accessibility to the brand, which is predominantly designed for black hair textures. Thankfully, it looks like that won’t be an issue anymore: The company recently announced it would join P&G Beauty, the parent brand of some of the most popular beauty products on the market.

3. Moisturizing

As a natural hair and skincare brand, Mielle Organics is committed to healthy-from-the-outside ingredients that promote healthier strands. The company’s Pomegranate & Honey Collection was specifically created for type 4 hair, featuring pomegranate to fight breakage and manuka honey to lock in moisture.

The brand’s Rosemary Mint Scalp & Hair Strengthening Oil is a viral favorite, earning more than 5 million views after TikToker Alix Earle featured it in her popular video in December 2022. Other white creators like Kelly Anne Stone also racked up a ton of views after posting videos using the oil.

The $10 oil is formulated with more than 30 essential oils and nutrients, including biotin, which helps promote healthy hair and nails. It’s also free of sulfates, parabens, SLS, mineral oil and synthetic fragrances. It can be used daily or as a part of specialized scalp treatments or hot oil treatments. It contains a blend of extracts including rice water, which has earned anecdotal praise for strengthening strands, and yuzu, which is known to soothe dry skin.

4. Protecting

Having been exposed to a lot of environmental stressors like heat, humidity, and pollution, your hair needs the best possible protection to prevent dryness and breakage. Mielle uses a unique blend of natural ingredients, like shea butter, jojoba oil, and avocado oil, to ensure your hair is always healthy and strong.

Since its launch in 2014, Mielle has become the fastest growing Black-founded and women-led global beauty brand. Their products are sold in more than 100,000 stores including CVS, Rite Aid and Sally Beauty, and they’re a favorite of many Black Instagrammers.

One of their most popular products, the Rosemary Mint Scalp & Hair Strengthening Oil, has gained massive popularity thanks to its cult-like following on TikTok. However, when it was snatched up by white beauty influencers, some Black women weren’t happy about it. Because the brand is a textured-hair staple, and Black women have used hair oils for years, seeing white women embrace it feels like an attack on their own history.